Online Real Estate Search - Stay With a Good Broker Website

Posted by Rich Homer on Tuesday, July 17th, 2012 at 1:43pm.

Online real estate search can be a tricky business for home buyers and third-party websites are NOT the place for home buyers to start. We will explain why. Multiple Listing Service (MLS) data has always been the property of each local multiple listing exchange, referred to in short as the MLS. All data is initially entered by a local and licensed Naples Real Estate Broker like us, or by an Agent working for a Broker. With the launch of the internet and online real estate search some years ago, the National Association of Realtors (NAR) decided to coordinate and allow the local MLS exchanges to share data for the first time outside of membership. Today an estimated 90% of Naples Florida home buyers start an online real estate search on the internet. Many Brokers now offer online real estate search, but it is important to know the differences between third-party websites and the “REAL” thing.

The Moorings Real Estate | Use Our Online Real Estate Search

Naples Realtors can and do provide “REAL” Naples MLS listings through a NAR authorized software platform known as Internet Data Exchange (IDX). IDX is the property of NAR and only Brokers that are members of NAR can license the online real estate search platform. You can rest assured, performing an online real estate search on a website like ours, that you are looking at “REAL” Naples listings. These listings are also automatically updated daily as well. This is particularly important in fast-moving inventory neighborhoods at the beach, such as Pelican Bay, The Moorings, and Old Naples. The one caveat we will mention is that the IDX online real estate search platform made available to us by NAR for a fee, is what is referred to in the software industry as a “thin-client”. It is a version with only a fraction of the functionality that us licensed Brokers have access to. So let us review. First, your best online real estate search is on a good licensed Brokers website. Second, Brokers have full-client software or better functionality than what they are able to offer clients. So call them for help!

Now let’s talk about the third-party online search sites. As we said, NAR decided to coordinate and allow the local multiple listing exchanges to share data outside the national membership years ago because of the creation of the internet. How does the sharing work? Not as well as anyone hoped. For starters, many third-party sites allow users to up-load additions to their database, corrupting the data and accuracy immediately. In addition, third-party webmasters manually up-load listings, causing delays, missing listings, and out-of-date listings. Unfortunately, third-party websites main mission is generating advertising dollars, and for continually greater profit. So why help them increase their visitor count? Do not help them and frustrate yourself at the same time. Use our website instead, and it's advertiser-free too.

Notice: No legal, investment, or tax advice is being given in this Blog. Consult with legal, financial, and tax professionals before acting on any real estate transaction. Actual real estate price and sales results are subject to market forces and are not completely predictable. The writings of this Blog are intended for the sole use of our clients.

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